About Highlander Political Strategies

Will Westmoreland was born into farming and comes from a long line of farmers and ranchers dating back to North Carolina in the 1700s. After excelling at sports in his youth, despite serious injury obtained on the family farm, Westmoreland truly shined in the speech and debate arena. Winning multiple awards in Extemporaneous Speaking and Debate, Will placed third in the nation in the Lincoln-Douglas Debate and received a full scholarship to Missouri State University, where his love for politics was born.

In 1992, Westmoreland was hired into his first political role as Field Coordinator for the Clinton-Gore campaign in Columbus, Ohio. He later served as the Young Democrats President in Franklin County, Ohio, and as the Volunteer Coordinator for Clinton’s National Health Care Campaign in Ohio. Throughout several career shifts that young people often experience while building their lives, Will continued to act as a Democratic political consultant and served in multiple elected positions within the Democratic Party in North Carolina and Missouri.

Ultimately, in 2012, Will’s love of politics won out, and his growing experience led him to found Highlander Political Strategies. Westmoreland’s firm currently works with Democratic organizations and candidates, labor organizations, and non-profits with voter outreach in nearly every state in the union. Highlander Political Strategies notably played a critical role in the 2020 special elections in Georgia, which led to the control of the United States Senate. Westmoreland specializes in rural voter outreach and is known on social media as “Your Favorite Rural Campaign and Elections Expert.”

As a single dad who raised his four children, a proud grandfather of five, and a devoted Episcopalian, Will’s farming expertise in agroforestry, his faith, and his career as a winning strategist have led him to launch a media company that seeks to both inform and activate those who share his views and those seeking the truth. With an emphasis on rural politics and farming, no one is more qualified.